About NFCPT

The Namibia Fish Consumption Promotion Trust (NFCPT) is a public entity established to promote the consumption of fish across Namibia while ensuring that all Namibians have access to affordable, high-quality fish and fish products. Since its establishment in March 2001 through Cabinet Resolution 38th/05 12:00/0.00, the Trust has been at the forefront of transforming fish from a predominantly exported commodity into a vital component of the local diet.

The Trust’s journey began in 1993 with the Namibia Fish Consumption Promotion Project, which was introduced to address the country’s low fish consumption levels, estimated at just 4 kg per person per year despite Namibia being a leading global producer of fish. At the time, nearly all fish produced locally was exported, while many communities, particularly inland, had limited access to fish and lacked the knowledge and skills to prepare it.

In response, the Trust was mandated to promote fish consumption nationwide by increasing accessibility, maintaining affordability, and educating consumers on the nutritional and economic benefits of including fish in their diets. A key aspect of this mandate is ensuring that consumers are equipped with practical skills to prepare a variety of fish dishes, making fish both accessible and desirable for everyday consumption.

Over the years, the Trust has established a strong national footprint, currently operating 18 fish shops across all 14 regions of Namibia. These outlets, located in regional capitals, serve as key distribution points for affordable frozen fish and fish products. In addition, the Trust operates takeaway outlets in Swakopmund and Ongwediva, further enhancing convenience and accessibility.

To reach communities beyond its physical locations, the Trust conducts monthly outreach programmes and regional fish sales, ensuring that even remote and underserved areas can benefit from access to fish. These efforts are complemented by ongoing educational campaigns, including cooking demonstrations and community engagement initiatives, particularly in landlocked regions.

One of the Trust’s flagship initiatives, the “Catch Them Young” campaign, focuses on engaging school learners and empowering them to become advocates for fish consumption within their homes and communities. Through such programmes, the Trust continues to drive behavioural change and build a culture of fish consumption among future generations.

In April 2024, the Trust expanded its distribution model through the introduction of an Agency Distribution Pilot Programme. This initiative partners with small and medium enterprises (SMEs), with a strong focus on youth- and women-led businesses, to broaden access to fish while promoting entrepreneurship and economic inclusion.

The impact of the Trust’s work is evident in the steady increase in fish consumption across the country. From approximately 4 kg per capita at independence, consumption has grown significantly, reaching 18.07 kg per person as reflected in the 2023 fish consumption survey conducted in collaboration with the University of Namibia. Similarly, fish distribution volumes have increased from 500 metric tonnes in 2001 to approximately 10,000 metric tonnes, reflecting growing demand and improved access.

Beyond its operational mandate, the NFCPT contributes to national development by supporting the fishing industry, creating employment opportunities, and enhancing food security and nutrition. The Trust remains committed to keeping fish affordable, often absorbing rising operational costs to protect consumers.

Through its Corporate Social Investment initiatives, the Trust also invests in community development, particularly in the education sector, by supporting infrastructure projects and vulnerable institutions across the country.

The annual National Fish Consumption Day (NFCD) is a highlight on the Trust’s calendar, bringing together communities, stakeholders, and small businesses to celebrate fish, promote awareness, and showcase local culinary diversity.

Today, the NFCPT continues to serve as a catalyst for change, driving improved nutrition, supporting livelihoods, and strengthening Namibia’s socio-economic development through the promotion of fish consumption.